We strive for sustainability in everything we do because we believe that a passion for the potato, the highest quality and a healthy planet go hand in hand.
With our farm roots, we believe agriculture is a core component
of the solution to how we grow food sustainably.
Efficient Operations
As a leader in the potato processing industry, we believe it is our responsibility to reduce our use of energy, water, waste and packaging and be efficient.
BIO gas
Part of the energy we use for blanching the potatoes comes from biogas we produce ourselves in our water treatment plant.
Waste management
At CêlaVíta, we try to make the most of our residual flows. For example, our potato peels are turned into animal feed. This way, nothing of the potato goes to waste.
Water management
Water management plays an important role not only in the field but also in production. Our potatoes are washed and cooked in Veluwe spring water. We pump this pure water from our own wells. We try to keep water use as low as possible, which is why the water is intensively used and reused before being disposed of. Rainwater from the grounds is added to the groundwater via an infiltration system and is not discharged into the sewer system.
Packaging
We aim to make all our packaging highly recyclable. By 2024, we will convert most of our films to mono-film, making them more recyclable.
Good Nutrition
With our potato products, we offer simple, responsible and sustainable food that meets the needs of more and more health- and planet-conscious consumers.
Pure and transparent
The potato is a healthy tuber, we don't need to add anything to that. We therefore do not use any preservatives in our products.
We follow a clean-label policy and ensure clear and transparent information about our nutritional values.
Salt reduction
Salt is a seasoning, but too much salt is not good for you. That is why we have been reducing the amount of salt in our products for years. In both existing and new products, we seek a healthy balance.
For The Community
As a company, we want to make a positive contribution to the community in which we work, now and for future generations.
We support the community by working with local agencies (e.g. the Food Bank) and we develop volunteer campaigns to involve our employees in local communities.
Good neighbour
The residual heat from the water we use to prepare our potatoes is donated to the local swimming pool (De Veldkamp in Wezep) through an installed heat exchange system.
Sedex
We are registered in the database of Sedex, a leading ethical trading organisation.