CêlaVíta has been the best-known Dutch producer of
chilled fresh potato specialities since 1967.
We employ a team of over 200 employees who share a passion for potatoes.
Even when the potatoes are still in the field we are deciding which potato will be used for which product.
We make the selection ourselves and believe that only the best potatoes are good enough.
Then we process them with care from washing them with our own spring water to determining the best cooking properties.
We do not add any preservatives to our potatoes to keep this wonderful produce as healthy and clean as possible.
We want people to connect through our delicious, sustainable and convenient chilled potato specialities.
Sustainability is at the forefront because everything we do starts in the ground with our growers.
Rich History
We introduced chilled fresh potato to the market over 50 years ago. It was a first at the time and now it is impossible to imagine the foodservice and B2B channel without it.
We constantly renew our range to meet the changing taste preferences and desires of our customers.
Our potato is the answer.
Since 1967.
Timeline History
1967 Established as Central Potato Company
(CAB) in Wezep
1970 Part of Agrico cooperative
1974 Start by peeling the potatoes
1976 Strong improvement in peeling process
by hot peeling
2005 -2012 CêlaVíta is part
of Bieze Food Group
2012-2024 CêlaVíta is part of McCain
2024 CêlaVíta continues independently under the name CêlaVíta Foods B.V.
Proud of our Parisiennes
When you think of CêlaVíta, you quickly think of small potatoes. And we are quite proud of that. We had the pleasure of introducing this small, tasty potato to the market over 50 years ago and it has become a favourite in many households and restaurants.
Small potatoes used to not even make it to the table, as potatoes that were too small were rejected for consumption. This was because they were difficult to scrap. They were set aside and resold as cattle feed. Surely a waste of all those vitamin-rich potatoes? By taking the hassle out of scrapping, we came up with the idea of offering the potatoes fresh and scrapped. A hit! Great for consumers but also for potato growers, who could now get more return from each hectare of potato land.
Our fresh chilled potato products are divided into different product groups. We offer different garaging methods so that you experience convenience and quality in the kitchen.
Discover our product groups below:
With our potatoes, you can make endless variations in terms of shape, taste, preparation and recipes.
CêlaVíta's fresh potato products form the basis in your kitchen. Together, we contribute to a plant-based and healthy diet.
Get inspired by CêlaVíta's tastiest recipes:
