Vincent van Gogh’s
famous painting The Potato Eaters unites CêlaVíta and the Van Gogh Museum in a partnership that will inspire a diverse
Dutch audience with the work and life of Van Gogh. CêlaVíta will support the Van Gogh Museum for at
least a year in a partnership that starts in September – traditionally the
month of the new potato harvest. A week later, the autumn exhibition The
Potato Eaters: Mistake or Masterpiece? opens at the museum.
During the past months, we have developed a new
design for the different foodservice product ranges. Not only does the new packaging fit with our brand positioning, but also helps you choose the right product for your needs.
The European Green Deal is a set of policy initiatives by the European Commission with the overarching aim of making Europe climate neutral in 2050.
At CelaVita we are also working on reducing the footprint of our products during the different steps from farm to fork. Because we extract a rich natural product, the potato, from the earth, we see it as our goal to give something back to the earth. To create a sustainable future for the next generation of potato eaters.
We are convinced that a healthy diet keeps you fit for longer and contributes to a faster recovery of patients. Research * by the RIVM shows that 20% more vegetables are consumed with a potato meal, compared to meals with pasta or rice.
McCain Foodservice is introducing a new potato product this autumn: a high-quality Truffle Gratin. With this Truffle Gratin, the end user puts a premium product on the table, without the need for additional staff.
There are less potatoes eaten in The Netherlands and also in other countries by the younger generations. But why have we forgotten this healthy meal component?