CSR

Food Service

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    27/09/2021

    CelaVita & Van Gogh Museum

    Vincent van Gogh’s famous painting The Potato Eaters unites CêlaVíta and the Van Gogh Museum in a partnership that will inspire a diverse Dutch audience with the work and life of Van Gogh. CêlaVíta will support the Van Gogh Museum for at least a year in a partnership that starts in September – traditionally the month of the new potato harvest. A week later, the autumn exhibition The Potato Eaters: Mistake or Masterpiece? opens at the museum.   ​​

    19/07/2021

    Packaging design change

    ​​During the past months, we have developed a new design for the different foodservice product ranges.  Not only does the new packaging fit with our brand positioning, but also helps you choose the right product for your needs.

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    07/04/2021

    Green deal

    ​​​The European Green Deal is a set of policy initiatives by the European Commission with the overarching aim of making Europe climate neutral in 2050.

    At CelaVita we are also working on reducing the footprint of our products during the different steps from farm to fork. Because we extract a rich natural product, the potato, from the earth, we see it as our goal to give something back to the earth. To create a sustainable future for the next generation of potato eaters.


    02/03/2021

    health and healthy food

    ​We are convinced that a healthy diet keeps you fit for longer and contributes to a faster recovery of patients. Research * by the RIVM shows that 20% more vegetables are consumed  with a potato meal​, compared to meals with pasta or rice.


    22/10/2020

    Truffle gratin

    ​McCain Foodservice is introducing a new potato product this autumn: a high-quality Truffle Gratin. With this Truffle Gratin, the end user puts a premium product on the table, without the need for additional staff.

    04/03/2020

    Dutch potato campaign

    ​There are less potatoes eaten in The Netherlands and also in other countries by the younger generations. But why have we forgotten this healthy meal component? 

 

CSR

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At McCain  a simple philosophy is at the  foundation of our business development: good ethics is good business. Having always been convinced that success is built upon solid principles, our strategy is based upon the following legacy:  Be good. Do good. At CêlaVíta we contribute to these values, making it an integral part of our policies and day to day business.

Corporate Social Responsibility

"As a food producer, we have an accountability​ to our planet- we must contribute to transforming the global food system, producing high quality products with the lowest possible environmental impact, for generations to come."  Erwin Pardon- Regional President McCain Foods Europe

Our Journey


Our CSR strategy is based on 4 pillars 


Good agriculture - Sustainable farming

​We are committed to growing potatoes with a minimum impact on the environment To achieve this we are working hand in hand with our partners, on a long-term basis, bringing them the expertise of  our agronomists who are there to help them optimize crop yield and quality. Help is offered in reducing the amount of active ingredients from pesticides used on crops and at the same time, also stimulating preserving biodiversity with an analysis and an awareness campaign.

 

Our partners share our values: 100% of them are committed to a sustainable certification process for their potato crops, and are annually audited by an independent third party. Certification programs (VVA, Vegaplan, GlobalGAP®) cover, amongst other things, good agricultural practices in terms of food safety and environmental protection.


 

Good operations - Production sites with a low environmental impact

​Our production site complies to the environmental management system and  is ISO 14001 certified. Striving for zero waste we reuse, reduce and recycle.  For instance:  CêlaVita has its own wastewater treatment plant, the pollution from the waste water is largely converted into biogas. A renewable energy source that is used for the production. And residual heat of the waste water is used to heat a nearby pool.

​CSR plant.jpg

Potato leftovers from the process like  potato peel and scraps can be made to good use as livestock feed. Furthermore in 2018 a large part of the site and roof surface of CêlaVíta is disconnected from the existing sewer system. The rainwater is infiltrated back into the ground. And in doing so reducing the strain on the municipal sewage treatment company.

 

Good food - Products that are simply made and simply prepared

​At CêlaVíta we want to create good products made from simple, natural ingredients that complement a balanced diet and are good for the planet. For most Foodservice products the only ingredient is potatoes. At CêlaVíta we do not add any preservatives to our products and many products have no or low salt added. A pure potato is very healthy. More information about the nutritional value of the potato can be found at our inspiration pages.

​CSR potato.jpg


 Good people - Employee safety

Committed to ensuring every employee and contractor returns home safely at the end of each day CêlaVíta rigidly controls safety measures and criteria in our factory and offices.

CSR safety.jpg


 

flower to harvest
Roast potato
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